The Joe Duffy Group uses Fire’s Business Debit Cards to Manage Expenses and Budget

May 11, 2021


The Joe Duffy Group – leveraging multiple business debit cards and accounts with Fire to help better manage expenses and budgets.

The Challenge

Joe Duffy Group is Ireland’s leading motor retail group and currently has 23 Nationwide locations representing 17 brands and employing over 500 staff. Wanting to centralise corporate card expenditure for their multiple dealerships throughout the country, The Joe Duffy Group needed a secure solution that could provide them with multiple accounts and debit cards for their staff to use, and at a price that made sense.

The Solution

With the ability to instantly create multiple debit cards and accounts via Fire account, Fire were able to provide the Joe Duffy Group with an out of the box solution that immediately catered for their staff expenditure needs.

The Joe Duffy Group are now able to manage multiple sites across the country with a centralised finance solution, which reduced their administrative burden. The Fire desktop and mobile application has provided them with a user-friendly method of opening new accounts and ordering debits cards as required. Each Fire Mastercard® debit card can be linked to specific subaccounts and blocked/unblocked as needed, providing fine-grained control over expenditure for the Group.

Benefits of the Fire Business Account

Creating multiple accounts in real-time – The Joe Duffy Group creates new Fire digital accounts (with unique IBANs) in real-time, without the need to go through an application process.

Instantly add debit cards and users – manage accounts, change user permissions and order more cards using the firework online web portal.

Access to a range of payment services – Faster Payments and Bacs for Sterling payments and SEPA for Euro payments.

Enhanced security and control – The Joe Duffy Group uses multi-user authorisation for approving all transactions for increased security and control. In addition, Joe Duffy Motors receives real-time notifications when payments are made or received into their Fire accounts.

Efficient customer support – a trained support team, quick to respond to questions.

Q&A with The Joe Duffy Group

Why did you choose Fire over other providers?

For the Joe Duffy Group, the costs of operating accounts with debit cards via Fire compared to other solutions/operators presented a tangible opportunity to maintain control over expenditure in an efficient manner to suit the business needs without incurring excessive account maintenance or transaction charges.

Since selecting Fire, the Joe Duffy Group experience with the Fire customer support team has been overwhelmingly positive – the team are particularly responsive and attentive to our requirements.

What was the challenge or problem that led you to seek out an enhanced business account? 

Operating credit cards across multiple sites resulted in a significant administrative burden for our business and was challenging to manage in a control effective manner.

How is the Fire Business Account helping you to solve those problem/s?

By centralising corporate card expenditure requirements to a single platform of online bank accounts and debit cards with Fire, we have improved our expenditure control effectiveness and reduced the administrative burden for the Finance team.


“Fire has enabled the Joe Duffy Group to operate more efficient and secure processes for making online and card payments which has enabled the team to focus on delivering the best value and service to our Sales and Aftersales customers.  The ease of use of the Fire secure mobile app with realtime transaction notification and reporting has empowered the Joe Duffy Group to drive its business forward with confidence in our payments partner.  Fire’s excellent customer service through their support team ensures that on the rare occasion that queries are raised, these are attended to and resolved by Fire without delay – the Joe Duffy Group holds customer satisfaction as a cornerstone of our business and it is clear from our experience that Fire operates with a similar focus – a strong partnership based on common goals.

Barry Keogh, Group Financial Controller

If you need better control over your expenditure, check out the Fire Business Account and debit card now.

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